Market Watch: Every RTX 50 We Track Now Sells Above MSRP
Our tracked US retail medians put all eight RTX 50 cards above launch MSRP, CPUs below it, and a 64GB DDR5 kit above the price of an RTX 5070 Ti.
Tag GPU prices
Market Watch: Ryzen Prices Slide While GPU Levels Hold
This week's Market Watch read: GPU prices sitting almost exactly where they sat last week, three Ryzen desktop chips priced lower and still under MSRP, and a RAM kit that took five passes to finally get its first price.
Market Watch: Europe’s Prices Arrive, and This Week’s Jumps Come With an Asterisk
This week's Market Watch read: the first DE/FR/NL/UK numbers alongside US pricing, and a batch of same-day 7-day trend figures worth reading with real skepticism.
AMD’s Turn to Raise Kit Prices, While the Memory Curve Bends on Paper
AMD reportedly raises board-partner kit prices about 10 percent for August, just as TrendForce's forecast shows the memory price curve finally decelerating, on paper.
Market Watch Weekly: RTX 5090 at $4,000, CPUs Under MSRP, 32GB DDR5 Near $500
First weekly digest from our own price tracker: 59 GPUs, CPUs, and DDR5 kits across US retail lanes. Blackwell premiums are holding, every desktop CPU we track sits below launch MSRP, and most 32GB DDR5-6000 kits hover near $500.
The Memory Shortage Reaches the Top of the Stack: RTX PRO 6000 Now Costs $13,250
NVIDIA's 96GB workstation flagship has climbed 55% since launch, and reporting puts only a sliver of that on manufacturing. The rest is the same GDDR7 squeeze driving consumer prices, now visible at the very top of the product stack where there is no substitute to switch to.
NVIDIA Reportedly Raises GPU Kit Costs, but Retail Prices May Not Move Immediately
A reported NVIDIA price increase covers GPU and memory kits using both GDDR7 and GDDR6, but the affected cards, regions and retail impact remain unknown.
I Own an RTX 4090, and This Is the First Generation With Nothing Worth Buying
In 2016 I replaced my GTX 980 with a GTX 1080 the moment it launched, because the gap made the decision for me. In 2026 I own an RTX 4090, the RTX 5090 is a quarter to a third faster at prices near double its MSRP, and for the first time in my years of building PCs the right upgrade is none. Here is my read on how we got here, with the numbers.